The 2026 CX Reality Check: Less Vision, More Operational Muscle



As 2025 draws to a close, the customer experience industry finds itself at a curious crossroads. Forty per cent of CX leaders plan to increase their investments above inflation next year, with AI-powered hyper-personalisation, predictive analytics, and seamless omnichannel experiences dominating the conversation. Yet behind this optimistic vision lies a sobering reality: only 25 per […]



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